Digital prints have been shown on the
runway for a few seasons by
designers like Alexander McQueen, Givenchy, & DVF. This season however, the
trend has blown up! With the help of the always present floral for spring
digital printing has found a whole new inspiration; A funky alternative to the
classic floral print. Bold colors, sharp lines, and trippy designs are being
created like wearable art. These unignorable prints have become a favorite for
standout stars like Beyonce,
Rihanna, and Daphne Guinness.
The digital printing trend isn't
limited to wild florals, however. The design duo The Blonds recently showed a
collection of head to toe printed suits for men, which have been worn by gossip
and fashion blogger Perez Hilton. Retailers like H&M and Forever XII have
also hopped on the trend with lines of digitally printed animal tops and triple
print leggings.
-Branden Wuensch
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